Energizer Creates Art out of Battery Recycling Innovation
In honor of their new recycled EcoAdvanced™ alkaline battery products, Energizer® commissioned a beautiful sculpture that was on display to the public on July 21, 2015. A two-ton replica of one of London's most famous landmarks using 83,000 AA batteries that were on their way to being recycled, the sculpture stood over four yards high and over 12 yards wide.
The historic Tower Bridge art piece was presented by Pollyanna Woodward, a British television personality with a focus on splendor and technology. Her website currently shows her in New York City, at least for site visitors there, with the Brooklyn Bridge and Downtown Brooklyn across the Hudson behind her. The battery sculpture towered over Pollyanna as the original Tower Bridge stood steadfastly in the background.
An Ambitious Goal to Decrease Environmental HarmNo strangers to taking advantage of marketing opportunities, Energizer® had representative's onsite and were handing out free batteries to anybody that took a selfie with the Tower Bridge replica. These batteries are made with 4% recycled material. Energizer has a vision to increase the amount of recycled battery material ten-fold, to 40% by 2025.
"Energizer® EcoAdvanced™ creates less impact on the planet by requiring less mining of virgin material and reducing the amount of batteries consumers need to power their devices resulting in less waste"
According to a study conducted for the National Electrical Manufacturers Association by MIT authors (PDF) in 2010, a majority of the 10 billion globally produced alkaline dry cell batteries end their lives in landfills. Considering that the demand for batteries has continued to increase since that study was published, it has become obvious that the amount of waste produced by these batteries needs to be addressed. Recycling appears to be at least one viable, albeit partial, solution. The next logical step might be to ask how battery consumer can participate in the process of recycling their batteries. Energizer® works with Earth 911, which offers a large amount of information about the subject and a battery recycling locator tool on their website. Energizer® and Duracell both fund the Call 2 Recycle program, but they don't recycle alkaline batteries. They forward individuals to Earth 911 for that purpose. Another organization with battery recycling programs is The Corporation for Battery Recycling, which is also partially funded by Energizer and Duracell.
Art Creating Awareness of an Important Issue
The Tower Bridge sculpture brings our attention to a significant issue that requires discussion, planning, and action. If art is the vehicle used to drive the change that will benefit our lives today and out children's lives tomorrow, then there should be more of it. In January of this year, Natsumi Komoto, a Japanese artist, released her interactive electronic sculpture "Battery Art," which can be viewed in the video below.
Batteries are an important part of our daily lives and they are becoming more and more integrated into items around us. They should continue to help us achieve our goals and do less to hinder us in any way. While Energizer's sculpture was on display for only one day, we wonder what type of art will be developed in the near future to carry this message onward.